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What to Say, and How to Say It. - Create Winning Emails and Other Marketing Content.
The goal of this workshop is to help you learn to use both words and images to craft your marketing messages. Learn to grow your influence with your clients and nurture deeper relationships. We all know the advice in real estate "location, location, location”. For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content? Be Compelling!
You'll learn how to:
Create compelling content based on what your clients are already asking for.
Learn the tricks that the pros use to curate (gather up) articles and news your audience craves.
Extend the life of your content by re-purposing on a myriad of marketing channels.
With a little help from this presentation, you will learn how good content creation will help you achieve your goals. Mckenna will cover tidbits like how to keep up your customer’s engagement by turning questions into high “open rates” as compelling subject lines. And discover some easy to use tips on using graphics. And, don’t forget the power of pictures and videos. All this and more with extra time for Q and A after the one hour presentation.
Mckenna Hallett is a professional marketing consultant, wordsmith, and owner of www.MyGoldenWords.com. She blogs business savvy hints and tips to a worldwide audience, and teaches seminars throughout the state and on the mainland.
Date: Thursday, February 23rd, 2017
Time: 12:00 pm to 1:30 pm
Maui County Business Resource Center
70 E Kaahumanu Ave B-9
Kahului, HI USA 96732
Island Area: Central Maui
Contact: Ipo Mossman
Phone: (808) 270-5770