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Retailillusion – Why Price and Product is No Longer Enough Instructor: Julius Geis
Have you heard about the concept of “retailer brand identity”?
Julius Geis, CEO of On Any Given Monday, will explain why this idea helps retail businesses understand that there are more relevant indicators to “closing a sale” and generating commercial success than just the product and the lowest price. This workshop is specially targeted to small and mid-size premium sports, outdoor, and fashion retailers.
Julius started his career as a brand and marketing manager for different sports brands. In 2008, he joined the creative agency H2O Media (VAltech), inventing effective online and social media campaigns for brands such as Windows, Windows Live Messenger, Hotmail, Bing, and Kia, to name a few.
In 2010, Julius founded the agency label On Any Given Monday and became the global social media lead for legendary sports-lifestyle brand Bogner. He also created an innovative and successful campaign for Sony Music and consulted for the Munich 2018 Olympic Bid Committee.
For Julius, branding is more than just creating a glossy surface. For him, identity-based branding is a powerful instrument that leads companies and their people toward sustainable business success.
Date: Wednesday, February 21st, 2018
Time: 12:00 pm to 1:00 pm
Categories: Business / Finances
Maui County Business Resource Center
70 E Kaahumanu Ave B-9
Kahului, HI USA 96732
Island Area: Central Maui
Location Specifics: MCBRC
Contact: Ipo Mossman
Phone: (808) 270-5770