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EVENT DESCRIPTION                 [ Pageviews: 300 ]

Understanding the Three Stages of the Buyer’s Journey Instructor: Mckenna Hallett

No one buys anything without traveling through these very subtle, but distinctive, stages on the path to a decision. Whether we are buying a set of sheets or a car, we go through these three stages every single time.

Your success at selling your goods or services is greatly improved by understanding the common denominators that are the foundation of every buying experience and each stage of the journey.  Whether you are selling online or offline, the more you understand the frame of mind of the buyer as they move through the three stages, the easier it becomes to understand their core concerns.

By breaking it all down, and addressing the buyer’s needs at each stage, you develop a more cohesive and meaningful engagement and ultimately earn their trust and their investment in your business. Join your fellow business owners for a 30 min presentation with a 15 min Q & A follow-up.

Mckenna Hallett is a sales and marketing communications “therapist" and frequent speaker throughout the state. There are hundreds of helpful articles on her website: www.MyGoldenWords.com. With over two decades of experience with her own small business on Maui, she brings practical and easy-to-use advice to all business owners at every stage from start-ups to multi-generational operations.



Date: Wednesday, July 25th, 2018

Time: 12:00 pm to 12:45 pm

Cost: FREE

Categories: Business / Finances


Maui County Business Resource Center in the Maui Mall

Island Area: Central Maui


Website: www.mauicounty.gov

Location Specifics: MCBRC


Contact: Ipo Mossman

Phone: (808)270-5770


Website: http://

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