Choose a day to view events
The Find Loving Homes for Your Art Series – “The Buyer’s Journey” For Artists and Makers Only: A workshop series developed to help you thrive. Instructor: McKenna Hallett
There are three very specific stages that we all go through before we are comfortable enough to commit our dollars to purchase anything. A bottle of wine, a new phone, or even a piece of fruit will be put through these stages. Art is no different. And you need to know what each stage means so you can address the needs that arise during each stage.
In the world of online sales (and offline, too), understanding the “Buyer’s Journey” means you must gain the trust levels needed for a purchase of your art. Without this understanding, your website and other selling material will result in lost opportunities and sales.
In this workshop, the instructor will break-down fundamentals and underline your part in helping move people through each of the three stages to increase your chances as making a sale. Bring your business card, your challenges, your inspiration, and your willingness to grow your skills and find more loving homes for your art.
There will be a Q & A session after the 45 minute presentation, so bring your questions, too!
Mckenna Hallett’s background includes over fifty years of sales and marketing experience in retail and wholesale and over 26 years as a full-time studio artist here on Maui. With sales to over 250 shops, boutiques, and galleries – including Neiman Marcus – as well as being part of the founding group of artists in the Four Seasons Resort’s Artisan Showcase for 18 years, Mckenna understands the daily trials and tribulations of running a small one-person art business. In addition, she has been helping artists grow their sales for over three decades with her “E’s of Selling Art System”. Learn more about her at www.MyGoldenWords.com
Date: Tuesday, November 20th, 2018
Time: 12:00 pm to 12:45 pm
Categories: Business / Finances
Maui County Business Resource Center in the Maui Mall
Island Area: Central Maui
Location Specifics: MCBRC
Contact: Ipo Mossman