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The Find Loving Homes for Your Art Series – “Creating an Effective Art Website” For Artists and Makers Only: A workshop series developed to help you thrive. Instructor: McKenna Hallett
In a world where people are now buying used cars online and taking delivery from vending machines (yes…you read that right!), consumers are much more likely to buy art, too. However, there are certain marketing and design principles that are often ignored when putting a website together.
As a professional website reviewer, Mckenna often reviews very expensive and complex sites that are “designed” by web developers that totally miss essential parts that are imperative to online sales.
In this workshop, the instructor will go over the basics of setting up your site using designs and methods that will help keep people on your site and engaged. This will include creating menus and pages that move people logically and simply through the consideration stages to the purchasing process.
You will learn to create the momentum and flame the desires that lead to sales. You will learn the difference between a website that has marketing at its core vs just a bunch of pretty pages. Bring your business card, your challenges, your inspiration, and your willingness to grow your skills and find more loving homes for your art.
There will be a Q & A session after the 45 minute presentation, so bring your questions, too! Mckenna Hallett’s background includes over fifty years of sales and marketing experience in retail and wholesale and over 26 years as a full-time studio artist here on Maui. With sales to over 250 shops, boutiques, and galleries – including Neiman Marcus – as well as being part of the founding group of artists in the Four Seasons Resort’s Artisan Showcase for 18 years, Mckenna understands the daily trials and tribulations of running a small one-person art business. In addition, she has been helping artists grow their sales for over three decades with her “E’s of Selling Art System”. Learn more about her at www.MyGoldenWords.com
Date: Tuesday, December 18th, 2018
Time: 12:00 pm to 12:45 pm
Categories: Business / Finances
Maui County Business Resource Center in the Maui Mall
Island Area: Central Maui
Location Specifics: MCBRC
Contact: Ipo Mossman