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Creating an Effective Art Website - McKenna Hallett
In a world where people are now buying used cars online and taking delivery from vending machines (yes…you read that right!), consumers are ready to buy anything
online. However, there are certain marketing and design principles that are often ignored when putting a website together. As a professional website reviewer, Mckenna often reviews very expensive and complex sites that are “designed” by web developers that totally miss essential parts that are imperative to online sales.
In this workshop, the instructor will go over the basics of setting up your site using designs and methods that will help keep people on your site and engaged. This will include creating menus and pages that move people logically and simply through the consideration stages to the purchasing process.
You will learn to create the momentum and flame the desires that lead to sales. You will learn the difference between a website that has marketing at its core vs just a bunch of pretty pages. Bring your business card, your challenges, your inspiration, and your willingness to grow your skills.
Mckenna Hallett’s background includes over fifty years of sales and marketing experience in retail and wholesale and over 26 years as a full-time studio artist here on Maui. With sales to over 250 shops, boutiques, and galleries – including Neiman Marcus –
as well as being part of the founding group of artists in the Four Seasons Resort’s Artisan Showcase for 18 years, Mckenna understands the daily trials and tribulations of running a small one-person business. Learn more at www.MyGoldenWords.com
Date: Wednesday, May 22nd, 2019
Time: 12:00 pm to 1:00 pm
Maui County Business Resource Center in the Maui Mall
Island Area: Central Maui
Location Specifics: Maui Mall