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Understanding the Sales and Marketing Funnel
Did you know that online sales were projected to double between 2016 and 2020? It’s almost 2020! And it’s happening. It’s up, up, up! How is your website working? If you are not getting more sales and growing your online income, this presentation will help you focus on getting better results from your marketing efforts. Converting interest into a purchase is the goal of everyone who has a website. Just having people visit your site is not enough.
In this workshop, you will learn how to create a sales funnel and find out what works and what does not work to entice visitors to your site. In addition, you will find out why your home page is the last place you want to send anyone.
Come to this workshop and you will learn the do’s and don’ts of creating a website that gains trust, the secrets to getting people to stay on your site, and how to keep them returning and eventually buying.
The “funnel” is the perfect visual to help you understand what you need to do to guide the experience of inquiries and would-be buyers into a system that encourages purchases. This workshop will help you create the flow in your marketing plans that will increase your likelihood of a sale. Mckenna Hallett’s background includes over fifty years of sales and marketing experience in retail and wholesale and over 27 years as a full-time studio artist here on Maui. With sales to over 250 shops, boutiques, and galleries – including Neiman Marcus – as well as being part of the founding group of artists in the Four Seasons Resort’s Artisan Showcase for 18 years, Mckenna understands the daily trials and tribulations of running a small one-person art business.
Date: Tuesday, June 18th, 2019
Time: 12:00 pm to 12:45 pm
Categories: Classes / Seminars / Lectures, FREE
Maui County Business Resource Center in the Maui Mall
Island Area: Central Maui
Location Specifics: Maui Mall